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SB Brand-Led Culture Change Speaker Detail

Assile Beydoun

Assile Beydoun

Global Sustainability Comms Director
Procter & Gamble
Sessions
PLENARY
The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors

This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase... see more

Thursday 9th May
11:35 AM - 11:50 AM

We inspire and enable more brands to prosper by leading the way to a flourishing future.

Sustainable Brands®, a female-founded Public Benefit Corporation, is the premier global community of brand innovators who are reshaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to the future we want for all people for all time.
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