SB Brand-Led Culture Change Program
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who are focused on building competitive differentiation and deepening brand love, loyalty and value by influencing culture to drive consumer behavior that creates a flourishing future for all. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Ballroom A (6)
- Ballroom B (6)
- Ballroom C (6)
- Ballroom D (6)
- Ballroom E (2)
- Directors Row 2, 3 & 4 (1)
- Foyer (7)
- Gallery (3)
Wednesday 8th May
Kickoff Brand-Led Culture Change with open peer to peer networking. Join us for informal, self-guided conversations that highlight each of the three tracks: Unpacking Consumer Trends, Culture Changing Communications, Strategies and Tactics... see more
Track: Strategies and Tactics for Driving Behavior Change at Scale
This session will showcase a diverse range of major brands and sustainability-focused SMEs successfully using AI and landing sustainability marketing campaigns that are driving both sustainability and business performance. Not only will... see more
Moderator
Featured Speakers
Track: Culture Changing Communications
“We can’t afford any unforced errors this [election] year, so we’re playing it safe.” “It’s a hostage situation - with a small but intense minority holding America’s brands hostage.”
These types of... see more
Moderator
Featured Speakers
Track: Unpacking Consumer Trends
The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years. Find out what that means for the future of... see more
Moderator
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
It's difficult to drive important change in the world if you haven’t done the necessary inner work first. This bit of wisdom applies to individuals as well as organizations. This session will... see more
Moderator
Featured Speakers
Track: Culture Changing Communications
This session will examine case studies of collaboration delivering tangible positive impact while also driving virtuous cycles of behavioral shifts–among customers, innovation partners, suppliers, vendors, and local communities–as a notable secondary wave... see more
Moderator
Featured Speakers
Track: Unpacking Consumer Trends
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Gain a wealth of valuable intelligence, accompanied by a great opportunity for... see more
Moderator
Featured Speakers
Welcome to Brand-Led Culture Change ‘24!
Featured Speakers
The Power of Cultural Intelligence: Leveraging Contextual Insights for Inclusive Innovation
Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become... see more
Featured Speakers
Why You Should Have a Head of Brand Purpose and How to Set Them Up for Success
By now, many companies have a clearly defined, embedded and activated social and/or environmental purpose–and those that don’t are running the ever greater risk of becoming irrelevant in the eyes of key... see more
Featured Speakers
Navigating the Risk-Reward Profile of Communicating Too Little or Too Much on Sensitive Issues
This discussion will explore the tension between driving positive (but often messy) change vocally and the temptation to play it safe by avoiding polarizing or controversial issues–but potentially missing out on the... see more
Featured Speakers
The Potential of Unexpected, Thought-Provoking and Conversation-Generating Art
Benjamin Von Wong’s work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations like Starbucks, Dell, and Nike, and... see more
Featured Speakers
Welcome to Minnesota
Minnesota is home to some of America's most iconic and innovative brands, as well as leaders who share a goal of harnessing the power of purpose for the benefit of business, stakeholders,... see more
Featured Speakers
Wrapping Up Day 1
Featured Speakers
Raise a glass and enjoy noshes while you kick-off the week, full of new connections, at the Opening Night Reception. Immediately following the opening Plenary, we invite you to join our reception... see more
Thursday 9th May
Awaken and nurture yourself with some gentle, slow qigong movements. These movements can help you to approach your day feeling more centered and mindful. see more
Track: Strategies and Tactics for Driving Behavior Change at Scale
From reusable containers, to recommerce, to upcycled products, learn how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste. Attendees can... see more
Featured Speakers
Track: Unpacking Consumer Trends
This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus... see more
Featured Speakers
Track: Culture Changing Communications
Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making... see more
Moderator
Featured Speakers
Welcome to Day 2 of Brand-Led Culture Change ‘24!
Featured Speakers
The Role of Brands in Bridging the Rural-Urban Divide
As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s... see more
Featured Speakers
The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors
This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase... see more
Featured Speakers
Sustainable Mindset Unlocked: Bridging the Gap Between Words and Deeds
People turn ideas into reality and strategy into motion. They are the organization’s most important source of competitive advantage, and yet, paradoxically, they are often also the organization’s most misunderstood and least-leveraged... see more
Featured Speakers
Wrapping Up the Morning of Day 2
Featured Speakers
Welcome to the SB’24 Brand-Led Culture Change RegenAg Summit!
Featured Speakers
How to Talk About RegenAg to Drive Impact
From sequestering carbon to improving water quality, regenerative agriculture practices provide many benefits. How can we translate those benefits in a way that is meaningful to audiences outside of the sustainability field–from... see more
Moderator
Featured Speakers
Networking Break
Translating Regenerative Agriculture into Consumer Marketing
Take a journey from the farm to the consumer's plate. Join Andrea Chu, Director of Impact at Vital Farms, and Doug Peterson, Chief Scientist at Regenified and moderator Kristine Root as they... see more
Featured Speakers
Seeding a Circular Economy: How Soy Can Sit at the Center to Deliver Value for Brands and their Consumers
Farmers drive advances in sustainability every single day as they seek to protect and preserve both precious farmland and the overall environment when producing the food, feed, fuel and other products that... see more
Featured Speakers
How To Quantify Regenerative Sourcing To Drive Commercial Value
Companies are doing incredible work when it comes to regenerative sourcing, supplier engagement and due diligence. Yet, oftentimes, it can be challenging to reflect such work in ways that are commercially influential... see more
Featured Speakers
The Future of Cotton: Pursuing Social and Environmental Resiliency
Creating a resilient future for the cotton industry requires reimagining the supply chain through regenerative and socially just approaches to growing, processing, and manufacturing cotton. Discover new practices that are transforming the... see more
Moderator
Featured Speakers
Shifting Our Mindset to Propel our Work Forward + Closing Remarks
Mindset is one of the deepest levers of systems change, and a shift in mindset is critical if we are to build capacity and accelerate our progress. To unlock its power, organizations... see more
Featured Speakers
Track: Unpacking Consumer Trends
This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge... see more
Moderator
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This session will teach attendees how to rethink value in the context of regenerative innovation by linking value to the dividends and resilience that come to an organisation from enhancing system health.... see more
Track: Culture Changing Communications
As the political environment in the U.S. continues to be highly volatile, uncertain and challenging, brands are faced with urgent questions about whether and how to engage. This interactive workshop will present... see more
Featured Speakers
Welcome to the Evening Plenary of Day 2
Featured Speakers
Breaking Paradigms: Leveraging Global Scale to Drive Lasting Change
Health is no longer a set of symptoms to be treated in isolation — our health is inextricably linked to the world around us. In the water we drink, the air we... see more
Featured Speakers
Why It’s Time to Update Your Recruitment Strategies, and How to Go About It
Khalilah Olokunola, a leading expert in DEI-centric hiring and staff retention, proposes that traditional recruitment strategies are outdated. In her new book, "Do Recruit: How to Find and Keep Great People", she... see more
Featured Speakers
Made with Black Culture: The What, Why and How of a Unique New Certification
Image. Likeness. Labor. Endorsement. MADE [with Black Culture] aims to protect Black Culture from commercial exploitation, appropriation and theft and preserve its heritage by certifying the commercial use of Black creativity. Through... see more
Featured Speakers
Friday 10th May
Flowing movement meets mindful breath, sculpting body and spirit on the yoga mat. see more
Track: Culture Changing Communications
In an interactive game, attendees will step into the shoes of decision-makers asked to find paths to reducing plastic leakage into oceans by 80% by 2040. Expect to navigate policy options, consider... see more
Featured Speakers
Track: Unpacking Consumer Trends
Set against a backdrop of a consequential U.S. presidential election, the role of business in shaping the future is crucial. Companies, however, often wrestle with how to engage on social justice and... see more
Moderator
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This panel will focus on best practices around intentionally setting up and elevating new generations of diverse entrepreneurs, executives and leaders. Speakers will discuss how to make progress on this topic both... see more
Moderator
Featured Speakers
Welcome to Day 3 of Brand-Led Culture Change ‘24!
Featured Speakers
Why Culture is the Most Powerful Vehicle for Influencing Behavior, and How to Harness it
Dr. Marcus Collins will share insights on the building blocks of culture from his new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want... see more
Featured Speakers
The Value of Values: An Indispensable New Lever for Improving Corporate Performance
What if we quantified the submerged value of values, finding that the risk-reduction benefits of better environmental performance and the decision-making benefits of diverse management groups were worth far more than had... see more
Featured Speakers
Getting Real about the Social Isolation Crisis and Finding "Planet Positive" Solutions in ‘Togetherland’
Researchers are finding that the climate and biodiversity crises are not only unfolding alongside crises in mental health and social isolation, but that in some striking ways these issues are also intertwined.... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very... see more
Featured Speakers
Track: Unpacking Consumer Trends
This workshop is a continuation of John Havens’ main-stage talk from earlier in the day. Recognizing that social connection is what's needed to help address the world's loneliness and isolation epidemic, this... see more
Featured Speakers
Track: Culture Changing Communications
The first half of this session will take a deep dive into the inspiring story of a beloved impact-driven challenger brand, tracking lessons from its journey from a niche cult following to... see more