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Jen Brush

Vice President, Product Innovation and Brand

Yerba Madre (fka Guayakí Yerba Mate)

Sessions

BREAKOUT

Brewing Behavior Change: How Yerba Madre Made Sustainability Stick

Track: Strategies & Tactics for Driving Behavior Change at Scale

Yerba Madre is using flavor, culture, and ritual to make sustainability feel accessible, enjoyable, and socially contagious through the brand. Jen breaks down how sustainable products alone don’t drive behavior change; rather,... see more

Thursday 5th June

9:45 AM - 10:05 AM

PANEL DISCUSSION

Q&A with Speakers

Track: Strategies & Tactics for Driving Behavior Change at Scale

Thursday 5th June

10:25 AM - 10:45 AM

We inspire and enable more brands to prosper by leading the way to a flourishing future.

Sustainable Brands®, a female-founded Public Benefit Corporation, is the premier global community of brand innovators who are reshaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to the future we want for all people for all time.

SB Brand-Led Culture Change Speaker Detail

Jen Brush

Sessions

Brewing Behavior Change: How Yerba Madre Made Sustainability Stick

Track: Strategies & Tactics for Driving Behavior Change at Scale

Q&A with Speakers

Track: Strategies & Tactics for Driving Behavior Change at Scale

We inspire and enable more brands to prosper by leading the way to a flourishing future.

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