Many consumers say they would support sustainability-driven brands and prioritize purchasing products that are good for people and the planet, but their actions often fall short of their intentions. Brand leaders can drive mass appeal by focusing on how our product fits into consumers’ lifestyles. This session will explore how to position a brand to meet lifestyle appeals by rising to the cultural moment, while also authentically delivering strong positive climate and community impact throughout the value chain. Learn how to reframe your brand as a lifestyle choice while remaining true to your mission and values.