Hassan Murad
Hassan Murad and Vivek Vyas co-founded Intuitive AI in Vancouver in 2017, driven by a shared vision of a zero-waste world. Growing up in Pakistan and India respectively, they witnessed the devastating impact of waste on their local ecosystems. This experience inspired them to merge their passions for robotics, AI, and sustainability to address the global waste crisis.
As CEO and COO, Hassan and Vivek use AI to tackle the waste crisis and generate revenue for top brands. Under their leadership, Intuitive AI developed Oscar Sort, an AI-powered recycling assistant that improves brand perception and promotes proper recycling behaviors, achieving an impressive 91% disposal accuracy.
Since 2019, Oscar Sort has launched for hundreds of customers worldwide, including Pepsi, Amazon, and Meta. Hassan and Vivek continue to push the boundaries of AI in waste management, aiming to double recycling rates and significantly reduce carbon emissions globally.
Sessions
Track: Strategies & Tactics for Driving Behavior Change at Scale
In a world where time is short and public spaces are packed, waste is piling up—and so is consumer confusion. Brian Sano, Head of Strategy at Intuitive AI, reveals how Oscar Sort,... see more
