Achieving business success, sustainability, and positive impact requires stakeholder trust. Trust is the foundation for effective stakeholder engagement, acceptance and approval that leads to everything from a social license to operate to shareholder confidence. Not surprisingly, understanding trust, much like understanding sustainability, is difficult and can be a moving target. Enter The Trust Index – a new tool that measures the presence or absence of trust and tracks changes based on the degree to which social media is either positive or negative over time.
