Get to know #NewMetrics

What do we mean by #NewMetrics? New Metrics are metrics that allow businesses to quantify previously-ignored risks, costs and revenue potential associated with sustainability impacts. Smart executives use New Metrics to understand the full picture of their companies’ presence in the world, improve stakeholder relationships, and steer innovation toward the products and services of the future. In other words, New Metrics help business leaders manage their organizations and value chains better.

Economic Value of Carbon Offsetting

Offsetting one ton of carbon dioxide brings an additional $664 in benefits to the communities where carbon reduction projects are based. (Source)

Revenue Growth Rate of Sustainable Products

Unilever’s sustainable living brands are growing 50% faster than the rest of the business. (Source)

Stock Performance: Sustainability Leaders

Meaningful Brands have outperformed the stock market by 206% over a ten-year period between 2006 and 2016. (Source)

Market Opportunity for Sustainable Products

A new study found there is currently an untapped opportunity of $1 trillion out of a $2.6 trillion total market for sustainable goods. (Source)

Product Innovation & Business Success

17 brands are now generating a billion dollars or more in annual revenue from products or services with sustainability or social good at their core. (Source)

Financial Return on Natural Restoration

Restore the Earth Foundation has shown that every $1 of private investment can be turned into $9 or more of value. (Source)

Purpose-Driven Employee Outcomes

Purpose-oriented employees are 65% more likely to experience a high level of fulfillment in their work and 50% more likely to be at top positions within their organizations. (Source)

Stakeholder Engagement

Markets value stakeholder engagement twice as much as the net present value of the gold controlled by 19 publicly traded gold mining companies. (Source)

Consumer Demand for Sustainable Products

80% of American consumers are loyal to brands that help them achieve ‘the good life’, yet 65% of consumers believe most products and services available today largely do not help them live ‘the good life,’ highlighting a huge opportunity for sustainability-driven innovation. (Source)

Adopting Internal Carbon Pricing

1,200+ companies are working on internal carbon pricing as an approach to managing carbon risk, with 140+ of these companies going further by embedding a carbon price deeper within business strategies and operations. (Source)

Science-based Emissions Reduction

Walmart’s Project Gigaton initiative aims to reduce the company’s absolute Scope 1 and 2 emissions by 18% by 2025, and its CO2e emissions from upstream and downstream Scope 3 sources by one billion tons between 2015 and 2030. (Source)

Investors Committed to Sustainability

Principles for Responsible Investment (PRI) initiative now has over 1,700 signatories globally representing $62 trillion in assets, including 89% of the world’s top 100 asset managers. (Source)


Find out how you can use New Metrics to boost your brand’s success at New Metrics ’17 through 3 days of must-see plenaries, engaging discussion sessions, practical training and networking opportunities. Covered topics include the ROI of sustainability, multicapital accounting, internal carbon pricing, measuring the economic impact of the SDGs, chemical footprinting, new analytical and planning tools, and many others.




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