This session will provide an update on Bob Willard’s Sustainability ROI Workbook — the “Swiss Army Knife” of free ROI tools available to sustainability professionals. Designed based on decades of thought leadership, this tool provides the “ultimate flexibility” for building a business case for a single sustainability initiative, a cluster of initiatives, or all categories of initiatives that collectively would enable the whole company, a company division, or a company location to be truly sustainable. Intended for use by internal sustainability champions seeking executive support for more aggressive company action on sustainability issues, Sustainability ROI Workbook is a must-have for everyone in the Sustainable Brands community. The Sustainable Brands team has partnered with Bob to bring a special surprise gift to those who attend this session – be sure to be in the room when Bob goes on stage!