Bob Willard

Sustainability Advantage

Author and Speaker



Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given over a thousand presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities by using smart environmental, social, and governance (ESG) strategies.

He has authored six books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), The Sustainability Champion’s Guidebook (2009), The New Sustainability Advantage (2012), Future-Fit Business Benchmark (co-authored, 2016), and free, open-source Sustainability ROI Workbook (2017). His Latest Workbook & Slides provide further capacity-building resources for sustainability champions.

Bob serves on the boards of Forum for the Future U.S. and the Future-Fit Foundation, and is a member of the B Lab Standards Advisory Council. He was one of five inaugural inductees into the International Society of Sustainability Professiona s (ISSP) Hall of Fame in 2011, received a Clean50 award in 2015, and is a three-time winner of a “Best for the World Overall” award for certified B Corps.

He is an ISSP Certified Sustainability Professional and received a PhD in sustainability from the University of Toronto in 2005. Residents of Ontario, Bob and his wife are the proud parents of three adult children and the proud grandparents of three grandsons. His mission is to ensure their quality of life is at least as good as he has enjoyed.

More information about Bob and his resources for sustainability champions can be found at

Related Sessions

View full schedule