You are probably painfully aware of the steadily increasing drumbeat of environmental and social disruptions impacting our families, communities, and businesses today. The noise level stemming from the demand for a response from more and more stakeholders can be deafening and make it challenging to keep up.
It is against this backdrop that we are building a learning experience for you at SB’22 like no other. There has never been a better time to pause, recenter, and take stock of all we have learned. Together, we need to focus our attention on the things that are accelerating the change we seek and putting the brands that are effectively competing on innovation for environmental and social good in market leadership positions.
At SB’22, you’ll join brand leaders from national and multi-national brands like Procter & Gamble, Target, Microsoft, Estée Lauder, Logitech, Johnson & Johnson, Visa, Amazon, Walmart, IBM, Waste Management and hundreds of others, together with disruptive innovators like Climeworks, Nexii, AirProtein, Clearloop, together with the eco-system of suppliers and solutions providers who expertly support them like PwC, One Trust, Arbor Day Foundation, Porter Novelli and so many more. All are coming to join in the kind of systems-changing conversations that are a hallmark of the SB community and to find partners to work alongside in creating meaningful brand transformation and culture change through collective action.
It is an honor to have the opportunity to be led in learning this year by some of the seminal thought leaders in our field — Janine Benyus, founder of the field of Biomimicry, Bill McDonough, author of Cradle to Cradle and instigator of the circularity movement, Sally Uren, CEO of Forum for the Future, John Fullerton, and Stuart Williams — pioneers in the field of Regenerative Economics and Impact Investing — and others who will be returning our attention to first principles, but also sharing their views on key levers to pull to accelerate our progress from here. They’ll be joined by several of our favorite book authors of the year, together with top brand, sustainability, design and finance practitioners who are leading the way to sustainable brand success — delivering shared value for their businesses, their customers, their employees, suppliers and the communities within which they operate.
Together we can navigate to breakthroughs instead of breakdowns at this pivotal moment in history. But none of us can do it alone. You know the power of the SB community to restore hope and deliver on ambitious forward progress. Both seating and housing at the conference venue are limited as we responsibly step back into coming together for powerful face-to-face dialogue, so make plans now before it’s too late.
I look forward to reconnecting there!
Founder & CEO