Freya Williams


CEO, North America



Freya Williams is CEO of Futerra North America and the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses, published in August 2015.

Freya has spent the past decade working to help move sustainable business, behaviors and brands into the mainstream. Co-founder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency. She has advised organizations including VF Corporation, Target, Unilever, the United Nations, REI and many others on how to convert sustainability and social good into competitive advantage for their business and brands.

Freya joined Futerra in 2015 to help pursue their mission to make sustainability so desirable it becomes normal. Futerra joins the logic of sustainability strategy and the magic of creative to make sustainability happen.

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