Omar Rodriguez Vila

Georgia Tech Scheller College of Business

Assistant Professor, Marketing and Sustainability



Omar Rodriguez Vila joined the Scheller College of Business in the summer of 2012, after earning a PhD in Marketing from the Goizueta Business School at Emory University. He also holds an MBA from the Kellogg School of Management at Northwestern University in Evanston, IL.

Prior to his academic career, Dr. Rodriguez Vila held numerous marketing leadership roles at The Coca‐Cola Company including Global Manager of Marketing Capabilities. He was also the Global Vice‐President for Integrated Marketing Communications (IMC) and Integrated Marketing director in China. While at Scheller, he has earned the Core Professor of the Year Award for the past three years.

His work on the integration of brand societal benefits and growth strategies entitled “Competing on Social Purpose” was published in the Harvard Business Review on September 2017.  He is co-leader of the Practice of Purpose project with Ricardo Caceres.

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