Bea Boccalandro helps people mess with their jobs for good. She increases the social impact of jobs and, therefore, makes work more enjoyable and fulfilling. “Job purposing,” as this practice is called, has been shown to heighten employee engagement, performance and wellbeing while alleviating hunger, poverty, environmental degradation and other societal issues.
Bea is founder and president of VeraWorks, a global firm that helps businesses job purpose or otherwise support the community. She is also author of the Job Purposing blog, teaches corporate community involvement at Georgetown University and is a frequent keynote speaker.
Bea has helped Aetna, Allstate, Bank of America, Caesars Entertainment, Disney, FedEx, HP, IBM, Levi’s, PwC, Toyota and many other companies develop ways to incorporate societal good into their day-to-day business and measure its societal and business impact. Bea also conducts research and thought leadership on job purposing and corporate community involvement.
Follow Bea (@BeaBoccalandro) or read her blog (BeaBoccalandro.com).