We couldn’t wait for the future — so we’re building it now. At Honda, The Power of Dreams drives us to create intelligent products that enhance mobility and increase the joy in people’s lives. Founded in 1948 in Hamamatsu, Japan, Honda opened its first U.S. storefront in Los Angeles, CA, in 1959. For nearly four decades Honda has challenged to exceed government requirements – as the first automaker to meet the Clean Air Act standards in the 1970s, then demonstrating low-emissions vehicle technology that led the state of California to adopt new, more stringent emissions regulations. Through it all, our goal never changed: create a safer, smarter world in which people experience the joy of mobility.