William Paddock is the Co-Founder and Managing Director of WAP Sustainability Consulting. William is a trusted leader and serves as a sustainability expert to leading brands, manufacturers and corporations. William brings a unique blend of business and environmental perspectives acquired over his nearly 15 years of sustainability experiences. He is well known for his ability to create scalable, credible, and measurable sustainability programs that provide his clients with industry and category leadership. His specialties include sustainability strategy & positioning, carbon accounting and management, life cycle assessment & embodied carbon, sustainable supply chain, and product transparency (EPDs, HPDs etc). At WAP, William is responsible for management of key accounts and leading business development efforts that include strategic growth, M&A, and start-up advising.