Tara Helms overseas sustainable strategy implementation at Electrolux. Tara is at the forefront of the company’s purpose to shape living for the better by reinventing taste, care, and wellbeing product experiences, for more enjoyable and sustainable living. Her mission is to shape the company’s commercial sustainability leadership and operationalize sustainability goals across the North American business region. Prior to joining Electrolux Group, Tara spent 5 years at L’Oreal USA in sustainable product development and established the environmental sustainability program within the luxury division. She earned her bachelor’s degree in business from Syracuse University and a M.S. in Sustainability Management from Columbia University.