Samantha Veide is the Managing Director of the Americas for Forum for the Future. Samantha works with organizations, including her own, to stretch visions and set future-fit strategies that go beyond risk mitigation and dare to be part of work that contributes to the full restoration of our planet ecologically and socially. Prior to her role as Managing Director, Samantha led organizational design for Forum focusing on progressive governance and decision-making models, strategic planning and capability-building. Prior to Forum, she spent 20 years in the food and beverage sector with businesses such as Mars Incorporated in learning and development, innovation, and corporate social responsibility. She has served in numerous volunteer leadership positions throughout her career including serving as the chair of the Sustainability Council for the Specialty Coffee Association (SCA) the chair of the Board of Trustees for the Coffee Quality Institute (CQI). Samantha holds a Bachelor of Science in Organizational Communication, a Bachelor of Arts in Psychology and a Master’s in Gender Studies. She also completed her post-graduate work in Sustainable Business Leadership through the University of Cambridge, U.K.