Robert J. Welch, Jr. (aka Cita) is a member of the Viejas Band of Kumeyaay Indians and is descended from a long line of tribal leaders. He has served as Vice President Tribal Business Development, Vice-Chairman Viejas Tribe, Chairman Viejas Tribe, and Tribal Liaison. His executive, management, and business experience spans more than three decades of service with Viejas Casino, where he was one of the original employees and held numerous roles within the enterprise, including as Security Lieutenant, Manager of Off-Track Betting, and Vice President of Tribal Business Development. Cita is married to Mikelene J. Welch and they have six children: Caesar, Vanessa, Cameron, Christopher, Thomas, and Jacqueline--as well as granddaughter Berkeley and a second granddaughter due in November 2024.