Mollie Hughes is a leading expert in green marketing compliance, greenwashing risk, and sustainability. As the CEO and founder of Softly Solutions, her team developed an innovative tech platform that helps brands avoid inadvertent greenwashing, gain a competitive edge, and easily navigate ESG challenges.  Mollie is a sought-after speaker on emerging technologies and holds an Executive MBA from Quantic with a specialization in US Business Law. She advises numerous retail trade organizations on green marketing regulations and hosts a popular webinar series focused on validating sustainability product claims to connect with the conscientious consumer. Prior to founding Softly, Mollie excelled in the highly regulated medical and biotech industry earning accolades such as Global Innovation Catalyst, Presidential Change Maker, Executive Selling Club, and the Pinnacle Leadership Award. She’s contributed to various advisory boards and white papers and is recognized for her work paving best practices in predictive analytics. Mollie is passionate about helping sustainability professionals become more efficient and effective by leveraging new Ai tools such as ChatESG, designed to navigate sustainability and ESG requirements. Her mission is to work collectively to simplify sustainability for everyone!