Max Steinman
Max (he/him) is the Vice President of DoSomething Strategic (DSS). DSS is the consulting arm of DoSomething, the leading hub for youth-centered activism with over 1 million members and a 31-year legacy of activating young people 13-25 to go from civically curious to civically committed. DSS leverages fresh data and insights from DoSomething members to advise brands and nonprofits in developing more effective youth engagement strategies. Max began his career in youth empowerment as part of the Truth campaign's Youth Speakers Bureau where he shared the truth about Big Tobacco's deceptive marketing practices at youth convenings across the country and inspired them to be changemakers in their own communities. He then spent over a decade in the advertising world, launching campaigns for nonprofits, foundations and mission-aligned brands. This included supporting mail-back of the 2010 Census with hard-to-count populations and launching BreatheLife, a campaign of the World Health Organization to combat the health and climate impacts of air pollution. Prior to joining DoSomething, Max served as the Director of Campaigns with Exposure Labs where he led the development of impact campaigns on issues of environmental justice and youth mental health for their slate of Emmy award-winning films Chasing Ice, Chasing Coral and The Social Dilemma.
Sessions
Track: Evolution of Marketing
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™,... see more