Driven by a passion for sustainability and innovation, James Fountain is a seasoned Sustainability Innovation and Strategy Executive with more than two decades of experience transforming sectors like energy, public, transport, retail, finance, and technology. His expertise in ESG integration, decarbonization, and Net Zero strategies has consistently exceeded industry standards and driven impactful change. Throughout his career, James has pioneered sustainability initiatives and shaped critical climate policies, steering executive teams towards robust sustainable value chains and enhanced business performance. His leadership and strategic oversight have fostered strong, impactful collaborations with stakeholders globally. As a documentarian and storyteller, James explores the social and environmental impacts of human activities. As the executive producer of the award-winning film The End of the Road and the best-selling author of the Our Changing World series, he highlights innovative solutions for a sustainable and inclusive future. James is a proud fellow at The Explorers Club and the Royal Geographical Society. Committed to inclusive leadership and fostering diverse talent, James is also passionate about supporting the transition to a low-carbon and circular economy.