Daniel Aronson is the founder of Valutus, which specializes in creating value through sustainability and responsibility, the creator of the Value of Values™ Model, and the author of the book The Value of Values (MIT Press, 2024). He has helped clients identify and quantify over $2 billion in sustainability-driven business value.

Daniel coined the term “submerged value” and created the first set of tools for dramatically accelerating double materiality (Materiality Science™).

He has guest lectured at Harvard Business School and MIT Sloan’s Sustainability Lab and has written or been featured in over 100 articles and publications.

Over his career, Daniel has:

▪ Developed Customer Science™ and the InVEST™ model, which together quantify the effect of sustainability and responsibility on customer choice and revenue

▪ Developed Impact Science™, which enables companies to assess their true impact on the world—including the impact of their products, operations, and purpose

Daniel is a member of the Advisory Board for Sustainable Brands and served as Chair of the Award Committee for the Spencer Hutchens Social Responsibility Medal and as well as the Ratings & Rankings Council of the Corporate Responsibility Association.

Daniel holds an MBA from the MIT Sloan School of Management, and a BA with High Honors from UC Berkeley. He lives in the New York City area. And if you’ve read this far in his bio, let him know and he’ll buy you a drink.