In November 2023, Alaska Airlines announced an alternative to the time honored end-of-year mileage. Instead of flying to collect those last precious miles to level-up on their status, or maintain it for the following year, Alaska introduced a promotion to empower guests to reduce emissions and support growth of the sustainable aviation fuel (SAF) market – all without leaving their home. Learn how we leveraged our award-winning Mileage Plan: (1) empower sustainability-minded guests to take action on their travel-related carbon emissions by purchasing SAF credits and (2) signal greater demand for SAF which will help grow the SAF industry and Alaska’s path to net zero carbon emissions.

Key Takeaways:

• Learn more about the power of leveraging loyalty to brand and sustainability-minded consumers
• Gain new insight into how SAF is helping decarbonize the aviation sector