SB’18 Vancouver

Why Attend

SB'18 Home - Slide - Venue Stage

Top 3 Reasons to Attend

Slide alongside your peers who are leading the way with purpose-driven brand innovation.

Access Unparalleled Content

Reposition your company for success and stay ahead of your industry with the most up-to-date research, trends, case studies, and insights straight from the experts themselves.

Turn Business Ideas into Action

Collaborate with new partners and gain the new perspectives you need to help you turn your ideas into successful tangible solutions in our one-of-a-kind Innovation Labs

Network with the Right People

Connect face-to-face with our unique and driven community of business leaders who share a passion for purpose and build lasting relationships with people that can help you flourish professionally

My professional expertise is in

Sustainability & CSR

What You Will Learn

  • How to align business strategy and ESG with the UN Sustainable Development Goals (SDGs), to drive business and brand value.
  • How top global CEO’s are driving outstanding performance by delivering on purpose-driven strategies
  • How to measure and communicate the ROI of sustainability initiatives and innovation, while also taking necessary action to tackle the disconnect between corporate and investor perceptions and demands
  • How to engage all teams and departments to embed sustainability principles across the entire company, how to assess organizational maturity along the way, and how to get ‘unstuck’ when programs or initiatives stall
  • How to structure, launch and measure next-generation public-private partnerships and other collaborations
  • How to anticipate potential unplanned for consequences and create strategic contingencies around them

Who’s Coming

  • Levi Strauss & Co. | Vice President, Sustainability
  • Lucky’s Market | Director of Sustainability
  • ASICS | Sustainability & CSR Manager
  • AstraZeneca | Sr. Manager Sustainability Integration
  • Nature’s Path Foods | Sr. Specialist, Sustainability and Stewardship
  • BASF | Director of Sustainability
  • Nielsen | Director, Global Responsibility & Sustainability
  • Brooks Running | Sustainability Manager
  • PepsiCo | VP Global Sustainability
  • Danone | Sustainability Integration Director
  • QVC | Corporate Responsibility Manager
  • Driscoll’s | Vice President of Social & Environmental Impact
  • Stanley Black & Decker | Sr. Manager, Product Sustainability
  • Ford Motor Company | Associate Director, Global Sustainability
  • Annie’s, Inc. | Sustainability Lead
  • Nordstrom | CSR and Sustainability
  • C&A Mexico | Head of Sustainability

Learn from 300+ Speakers, including:

Patsy Doerr
Global Head of Corporate Responsibility and Inclusion
Thomson Reuters

Emmaneulle Wargon
Senior Vice President Corporate Affairs & Sustainability
Danone

Jennifer Silberman
VP Corporate Responsibility
Target

Bruce Klafter
VP, Corporate Social
Flex

Featured Sessions

U.S. State Renewable Energy Policy: Updates & Opportunities for Brands to Drive Change
Joe Rinzel
Executive Director
Employers for Renewable Energy
David Gardiner
President
David Gardiner and Associates
Factory as Forest: The Methodology, Measurement and Implementation behind a Move from Zero Footprint to Positive Impact
Erin Meezan
VP and Chief Sustainability Officer
Interface
Nicole Hagerman Miller
Managing Director
Biomimicry 3.8
New Collaboration Models for a Circular Economy
Monique Oxender
Chief Sustainability Officer
Keurig Green Mountain
Allen Langdon
Managing Director
Recycle BC
Steven Bethell
CEO
Bank and Vogue
Suzanne Lindsay-Walker
Director of Sustainability
Brambles
Tony Shumpert
Vice President, Recycling & ReUse
Savers
Kyle Rudzinski
Director, Sustainability
Levi Strauss & Co

Connect with Attending Service Providers, including:

Brand Strategy

What You Will Learn

  • How to cultivate authentic leadership and embed environmental and social purpose into the core of brands that delight and perform financially, while helping lead us to a sustainable economy
  • How to equip marketing leaders with the tools necessary to executive effectively on sustainability priorities, to bridge existing gaps between sustainability and marketing
  • How to connect The UN Sustainable Development Goals (SDGs) with brand strategy and engage brand innovation executives in understanding the potential of the SDGs as a purpose, innovation and customer activation tool
  • How to future proof your brand in an age of activism, including learning growth models based on innovation and sharing, as well as designing and activating purpose-driven strategies

Who’s Coming

  • National Geographic | CMO
  • BBMG | Co-Founder & Principal
  • Ocean Brands | VP Marketing
  • Owens Corning | Marketing Leader Canada
  • P&G Global | Sustainability Brand Manager
  • PepsiCo | Senior Marketing Manager
  • REI | VP Brand Stewardship & Impact
  • Reynolds Brands | SD – Consumer Marketing
  • DuPont | Marketing Director
  • Jackson Family Wines | Associate Brand Manager
  • Whirlpool Corporation | Senior Brand Manager

Learn from 300+ Speakers, including:

Marc Pritchard
Chief Brand Officer
Procter & Gamble

Catherine Blades
Chief Brand and Communications Officer
Aflac

Kaj Török
CRO & CSO
Max Burgers AB

Chelsey Lindstrom
Senior Brand Manager
Whirlpool Corporation

Featured Sessions

The Power of Purpose and Sport
Keely Wachs
Director of Company Affairs
Clif Bar
Neill Duffy
Chief Executive Officer & Founder
Purpose + Sport
Renat Heuberger
CEO
South Pole Group
How Embedding Purpose into Your Brand Can Lead To Innovative Design Ideas
Jennifer Silberman
Vice President, Corporate Responsibility
Target
Personal Purpose as a Powerful Ally in Rallying Employees: A Practical Unilever Tool
Jonathan Atwood
VP, Sustainable Business & Communications
Unilever
Brands Taking a Stand!
Christopher Miller
Activism Manager
Ben and Jerry’s
Carleen Pickard
Ethical Campaigns Specialist
Lush
Thomas Kolster
CEO
Goodvertising
Mike Masserman
Head of Global Policy & Social Impact
Lyft

Connect with Attending Service Providers, including:

Communications

What You Will Learn

  • How to execute disruptive and shareable purpose-centric campaigns that reach beyond traditional channels and social media
  • How to adopt a consumer-first leadership mindset that increases transparency and authenticity in marketing, labeling and communications
  • How to create frameworks to shift consumers to sustainable consumption models, including leveraging smart personalized data
  • How to tap into our current cultural trends to mobilize consumer behavior change and drive engagement at retail level and beyond
  • How to craft brand-aligned storytelling that taps into the unifying power of the universal human search for meaning and purpose
  • How to translate the language of sustainability into a purpose- and values-centric language that customers, employees and other stakeholders can easily relate to
  • How to shape compelling digital content, and how to design followers’ journey so that shared value, scalable impact and brand reputation all move in the right direction at the same time

Who’s Coming

  • Oracle | Strategic and Creative Communications/Sustainability Champion
  • Panera Bread | VP Earned Media
  • Comcast | Senior Manager, Communications
  • Cone | EVP
  • Pizza Hut | Senior Director, Marketing and Communications
  • Porter Novelli | Executive Vice President and Partner
  • Publix Super Markets, Inc. | Corporate Marketing Communications Manager
  • Edelman | Senior Vice President
  • Savers | Director of Marketing & Communications
  • Fenton Communications | CE
  • Target | Communications Manager
  • Upworthy | CMO
  • Johnson & Johnson | Vice President, Communications & Public Affairs
  • Kohler | Sr. Communications Specialist
  • Weber Shandwick | Executive Vice President, Global Sustainability

Learn from 300+ Speakers, including:

Henk Campher
VP, Marketing
Salesforce.org

Bridget Croke
VP, Communications & Partnerships
Closed Loop Partners

Suzanne Shelton
President & CEO
Shelton Group

Kendra Peavy
VP of Corporate Communications
S’well

Featured Sessions

Campaigns that Enable Good Life Principles: Balanced Simplicity, Meaningful Connections
Mike Pepperman
Manager, Corporate Social Responsibility and Community Relations
LG Electronics
Daniella Foster
Senior Director, Global Corporate Responsibility
Hilton
Aaron Pickering
Senior Vice President
Cone Communications
The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale
James “Lightning” Wilks
Producer
The Game Changers
Martin Tull
President
Impacts Group

Connect with Attending Service Providers, including:

Design and Innovation

What You Will Learn

  • How to bake in deep-rooted end-to-end sustainability in breakthrough new products and services, following cutting-edge concepts and processes, including new collaboration models for a circular economy
  • How to innovate to deliver on ‘purpose’ goals and upgrade R&D processes and pipelines going forward
  • How to embed design thinking models into your organization’s processes
  • How to design beyond zero impact to achieve positive impact metrics, for both products and packaging
  • How to harness e-commerce and other online interactions to drive and scale purpose and cause-driven customer behavior

Who’s Coming

  • MBDC | President, Certification Services
  • MFA Design for Social Innovation at SVA | Chair
  • Minneapolis College of Art and Design | Director, MA in Sustainable Design
  • Cradle to Cradle Products Innovation Institute | President
  • Gap Inc. | Director, Sustainable Innovation
  • The Hershey Company | Manager, Social Innovation
  • HP | Sustainability Innovation
  • McDonald’s | Sr. Manager, Engagement, Strategy & Innovation
  • Nice and Serious | Co-Founder
  • Stericycle Environmental Solutions | Director Sustainability and Innovation
  • Fossil | VP Product Development
  • The Estee Lauder Companies | Project Manager, R&D Sustainability Programs

Learn from 300+ Speakers, including:

Patricia Wang
WorkSpace Futures
Steelcase

Sarah Dearman
Sustainable Packaging Program Director
The Coca-Cola Company

Nicole Hagerman Miller
Managing Director
Biomimicry 3.8

Lauren Yarmuth
Portfolio Director
IDEO

Featured Sessions

Innovative Product Strategies that Help Build New Types of Meaningful Connections with Consumers
Kendra Peavy
VP of Corporate Communications
S’well
Chelsey Lindstrom
Senior Brand Manager
Whirlpool Corporation
Cilia Holmes Indahl
Director of Sustainability
Aker BioMarine
Crystal Barnes
SVP, Global Responsibility & Sustainability; Executive Director Nielsen Foundation
Nielsen
Design, Disrupted for Good: How Social Design is Creating New Markets and More Creative, Engaged Cultures
Cheryl Heller
Founding Chair, MFA Design for Social Innovation, SVA
Design for Social Innovation

Connect with Attending Service Providers, including:

Supply Chain

What You Will Learn

  • How to inspire, influence and incentivize suppliers to improve their environmental and social performance
  • How to prioritize craftsmanship over quantity, uniqueness over standardization, transparency over obscurity, humanity over anonymity, and local manufacturing over distant, difficult-to-navigate partners
  • How to make innovation happen across entire supply chains through new technologies and partnerships
  • How to mitigate supply chain risk and simultaneously build brand and business value
  • How to bring desirable market shifts through the power of corporate purchasing programs, and what approaches, tools and metrics can be effective in the process
  • How to create strategies and tactics to transition from a linear to a circular economy including tools and top processes to follow

Who’s Coming

  • Mars Wrigley Confectionery | Global Sustainable Sourcing Manager
  • Best Buy | Sr. Manager, Environmental
  • Fair Trade USA | Interim Head of CPG
  • Fossil | Director Sustainability Supply Chain
  • Crayola, LLC | Senior Buyer
  • Revlon | Senior Manager, Corporate Social Responsibility
  • U.S. Farmers & Ranchers Alliance | Senior Project Manager

Learn from 300+ Speakers, Including:


Christina Nicholson
Director, Sustainable Innovation
Gap Inc.


Peter Patterson
Blockchain Market Leader
IBM


Alissa Marturano
Global Sustainability Manager
Mars


Crystal Lassiter
Sr. Director, Global Sustainability & Environmental Affairs
UPS

Featured Sessions

Building Brand Value While Mitigating Your Water Risk
Eliza Roberts
Senior Manager, Water
Ceres
Margaret Henry
Director, Sustainability
PepsiCo
Christina Nicholson
Director, Sustainable Innovation
Gap Inc.
How Blockchain Technology Can Power Superior Supply Chain Innovation and Understanding
Peter Patterson
Blockchain Market Leader
IBM
Joe Madden
CEO
Xpansiv
Steven Fish
Founder & CEO
ESG Ledger
Scott Arenson
Founder & CEO
Blockchains for Social Good
Evolving Supplier Relationships: Finding New Forms of Shared Value
Freya Williams
CEO
Futerra North America
Alissa Marturano
Global Sustainability Manager
Mars
Kelley Bell
Vice President of Social and Environmental Impact
Driscoll’s
Atlanta Mcllwraith
Senior Manager Community Engagement and Communications
Timberland
Ellen Jackowski
Sustainability Strategy & Innovation
HP
2020 Zero Net Deforestation Goals: Challenges and Accelerators
Etienne White
Founder & CEO
Possible
Rolf Skar
Forest Campaign Director
Greenpeace USA
Renat Heuberger
CEO
South Pole Group

Connect with Attending Service Providers, including:

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