118/120
1:30 PM — 3:30 PM
Monday 4 June
Deep Dive
The Rise of City-Brand Collaboration, Local Marketing and Local Positive Hubs
Laurence Borensztein
Positive Brand Manager
Utopies
Elisabeth Laville
Founder & Chief Entrepreneur
Utopies
11:00 AM — 12:00 PM
Tuesday 5 June
Redesigning Consumer Behaviors
The SHIFT Framework for Encouraging Sustainable Consumer Behaviors
Kate White
Professor
University of British Columbia
1:30 PM — 3:00 PM
Tuesday 5 June
Redesigning Marketing & Communications
The Proof Is in the Pudding: How to Get People to Choose Sustainable Over Conventional
Ben Meaker
Co-Founder
Nice and Serious
3:30 PM — 4:45 PM
Tuesday 5 June
Redesigning Products & Services
Innovative Product Strategies that Help Build New Types of Meaningful Connections with Consumers
Kendra Peavy
VP of Corporate Communications
S'well
Chelsey Lindstrom
Senior Brand Manager
Whirlpool Corporation
Cilia Holmes Indahl
Director of Sustainability
Aker BioMarine
Crystal Barnes
SVP, Global Responsibility & Sustainability; Executive Director Nielsen Foundation
Nielsen
11:00 AM — 12:00 PM
Wednesday 6 June
Redesigning Consumer Behaviors
New Consumer Behaviors and Business Models Based on Smart Personalized Data
Anne-Maria Salonius
Head of Finland Division
Ålandsbanken Abp
Ben Gleisner
CEO & Co-founder
Conscious Consumers Ltd
Daniel Aronson
Founder and Lead Researcher
Valutus
12:15 PM — 1:15 PM
Wednesday 6 June
Special Event
Sponsored Lunch Session – Purpose Isn’t Elitist: How Brands Can Right-Size Purpose for their Organizations, hosted by Cone Communications
Alison DaSilva
Executive Vice President
Cone Communications
Atlanta Mcllwraith
Senior Manager Community Engagement and Communications
Timberland
Christopher Miller
Activism Manager
Ben and Jerry's
Ian Knight
Global Site Sustainability Manager
Mars
1:30 PM — 3:00 PM
Wednesday 6 June
Redesigning Consumer Behaviors
Promising Growth Models Based on Innovative Sharing and Cooperation
Neal Gorenflo
Executive Director
Shareable
Adam Broadway
CEO
Platform-OS / Near Me Marketplaces
Dori Graff
Co-founder & CMO
Kidizen
Peter ter Weeme
EVP, Purpose and Brand Citizenship
Elevator
3:30 PM — 4:45 PM
Wednesday 6 June
Redesigning Products & Services
L’Oréal USA’s Product Sustainability Journey: Driving Positive Impact with Cradle to Cradle Certified™
Marisa Guber
Stakeholder Engagement Manager
Cradle to Cradle Products Innovation Institute
Lewis Perkins
President
Cradle to Cradle Products Innovation Institute
Jay Bolus
President of Certification Services
MBDC
Danielle Azoulay
Head of CSR & Sustainability
L'Oreal USA
1:30 PM — 2:45 PM
Thursday 7 June
Redesigning Consumer Behaviors
The Power of Purpose and Sport
Keely Wachs
Director of Company Affairs
Clif Bar
Neill Duffy
Chief Executive
Purpose + Sport
Michael Malara
VP of Sustainability North America
South Pole
Ann Duffy
President
The Ann Duffy Group Inc.
David Le
Senior Marketing Director
EA Sports