The SHIFT Framework for Encouraging Sustainable Consumer Behaviors
In this discussion, we’ll hear what research says about encouraging sustainable consumer behaviors. Professor Katherine White of the Sauder School of Business, University of British Columbia will highlight actionable ways practitioners can influence consumers to care more about sustainability issues and behave more sustainably. Learn the comprehensive framework for thinking about fostering sustainable consumer behavior change based on the acronym, SHIFT, which reflects the key concepts that will be covered in the presentation. People are more likely change negative (and maintain positive) sustainable consumer behaviors when communicators consider how Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility can be appropriately leveraged.