David Adams David is a committed pragmatist when it comes to sustainability. He believes that the business world carries the primary responsibility for ensuring sustainable consumption During the last 30 years, he has worked passionately together with leading global players like RB, Unilever, P& G, Novozymes, Novo Nordisk and Maersk to help them deliver against this responsibility in a way that benefits their business. David’s experience with sustainability challenges is extremely broad… from product innovation programs to help consumers save water in Brazil and India; to initiatives for substituting chemicals with friendlier natural alternatives in detergent, food, personal care, and packaging industries; to collaboration with the fertilizer and textile industries to convince manufacturers that ‘waste is a waste of valuable resources’; to the introduction of the ‘slow steaming’ concept in the shipping business to save millions of tonnes of CO2.