Simon Mainwaring

We First Inc.

CEO & Founder



Simon Mainwaring is the founder and CEO of We First, the leading brand consultancy that provides purpose-driven strategy, content, and training that accelerates growth through purpose. His book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller and strategy+business named it the Best Business Marketing Book of the Year.

He is a member of Sustainable Brands, the Business Alliance for the Future and a Fellow of the Royal Society of Arts in London, and contributes to The Guardian, Forbes, and Huffington Post. Simon was included in the United Nation Foundation’s ‘Global Influencers to Follow’ in 2016; YPO’s Real Leaders, ‘100 Visionary Leaders’ for 2015; GlobalCEO’s ‘Top CSR Leaders’ for 2014; The Guardian’s, ‘Twitter List: The 30 Most Influential Sustainability Voices in America’ for 2013; and Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior’ for 2012.

Prior to starting We First Simon was an award-winning advertising writer at many of the world’s top creative advertising agencies receiving over 60 international awards including the Cannes Lions, One Show, Clio’s, Kelly Awards, and D&AD. He studied Law and Fine Arts (1st Class Honors) at Sydney University.

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