James Barsimantov James Barsimantov, Ph.D., Cofounder & COO, received his doctorate in Environmental Studies from UC Santa Cruz with a focus on environmental economics and resource management. James has extensive experience in greenhouse gas emissions quantification, climate action strategy, energy analysis, and supply chain sustainability. He has developed sustainability rating systems, methodologies to quantify GHG emissions, and multiple client-specific tools. James has provided expert witness testimony in multiple cases on energy and climate policy and speaks frequently in both academic and corporate sustainability venues on sustainability measurement, life cycle analysis, and environmental policy. He teaches in the Electrical Engineering and Environmental Studies Departments at UCSC. James is the driving force behind SupplyShift, and has been instrumental in every step of product conception and development.