AUTHORS AT SB BRAND-LED CULTURE CHANGE
Explore insights and inspiration at SB Brand-Led Culture Change, where esteemed authors share captivating perspectives and invaluable knowledge as dynamic speakers. From insightful analyses of cultural dynamics to groundbreaking perspectives on leadership and sustainability, these authors bring their expertise from the page to the podium. Join us as we embark on a journey fueled by the wisdom found within the books authored by these distinguished speakers.
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.
CULTURAL INTELLIGENCE FOR MARKETERS: BUILDING AN INCLUSIVE MARKETING STRATEGY
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.
A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.
The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
DO RECRUIT: HOW TO FIND AND KEEP GREAT PEOPLE
Today’s companies need to adapt and innovate to meet the demands of our ever-changing world. Your survival as a business comes down to the team you have in place. So, is it time to update your recruitment strategies?
Khalilah Olokunola, a leading expert in DE&I hiring and staff retention, proposes that traditional recruitment strategies are outdated. In Do Recruit, she shares her radical approach based on years of experience that builds trust and favors who people are, over what they have achieved, and drives both personal and professional growth. You will:
- Create a winning recruitment strategy
- Discover the real person at interview
- Invest time and resource in onboarding
- Nuture your talent so they stay put
- Know when to let people go – and do it with kindness
With easy-to-follow advice, real-world scenarios and proven strategies, Do Recruit will help you find and keep the best new recruits. Start building your dream team today.
THE VALUE OF VALUES: HOW LEADERS CAN GROW THEIR BUSINESSES AND ENHANCE THEIR CAREERS BY DOING THE RIGHT THING
It starts with seeing what others miss. Using extensive research and real-world calculations, Aronson demonstrates that the “submerged value” of initiatives such as taking bold action to combat climate change, helping people find jobs, or creating an open, inclusive work environment is normally 4 to 10 times more than initially believed. Calculating and capturing the true business benefit of acting on values provides a much-needed update to the sustainability and responsibility playbook. Even more important, it shows executives how to harness the value of values to improve profitability, acquire customers, and turbocharge their own careers.
Written by a measurement pioneer and one of the world’s foremost experts on making ethical business count, The Value of Values trains leaders to respond smartly and credibly to today’s challenges, transforming how business can and should be done.
RESPONSIBLE MARKETING: HOW TO CREATE AN AUTHENTIC AND INCLUSIVE MARKETING STRATEGY
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today’s marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
LEAD WITH WE: THE BUSINESS REVOLUTION THAT WILL SAVE OUR FUTURE
Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet.
The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.
Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world.
Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how – concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.
HEARTIFICIAL INTELLIGENCE: EMBRACING OUR HUMANITY TO MAXIMIZE MACHINES
Algorithms will soon know more about us than we know ourselves.
Where should machine automation end? Is it acceptable to have a digital assistant arrange your calendar, but not to have a robot spouse? Are companion robots acceptable for seniors in need of comfort, but not okay for toddlers exposed to emotional software that could influence their behavior? Is it desirable to live a life within the virtual reality of Facebook’s Oculus Rift, but not if your thoughts are sold to advertisers who manipulate your purchases?
Featuring pragmatic solutions drawing on economics, emerging technologies, and positive psychology, Heartificial Intelligence provides the first values-driven approach to algorithmic living—a definitive roadmap to help humanity embrace the present and positively define their future. Each chapter opens with a fictional vignette, helping readers imagine how they would respond to various Artificial Intelligence scenarios while demonstrating the need to codify their values, as the algorithms dominating society today are already doing.
Funny, poignant, and accessible, this book paints a vivid portrait of how our lives might look in either a dystopia of robotic and corporate dominance, or a utopia where humans use technology to enhance our natural abilities to evolve into a long-lived, super-intelligent, and altruistic species.
GREEN GIANTS: HOW SMART COMPANIES TURN SUSTAINABILITY INTO BILLION-DOLLAR BUSINESSES
Green Giants examines nine companies–including Chipotle, Toyota, Unilever, Tesla, General Electric, and more–who have established the blueprint for sustainable success that anyone can follow.
Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:
- The Iconoclastic Leader
- Disruptive Innovation
- A Higher Purpose
- Built In, Not Bolted On
- Mainstream Appeal
- New Behavioral Contract
Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
THE SUSTAINABLE BUSINESS HANDBOOK: A GUIDE TO BECOMING MORE INNOVATIVE, RESILIENT AND SUCCESSFUL
The case for business sustainability has already been made; organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable.
It is therefore time to shift the conversation from the ‘why’ of business sustainability to the ‘how’. The Sustainable Business Handbook is a practical ‘how-to’ guide which aims to demystify jargon and provide practical tools and tips for busy managers. Rather than preaching the importance of sustainability, it cuts straight to how businesses can become more resilient and successful in the long term by becoming more sustainable.
This indispensable book is based around twenty top tips for transforming your business and is interspersed with a range of individual profiles and case studies of organizations successfully embracing sustainability. With guidance on defining your organizational purpose, engaging stakeholders and creating the right culture, The Sustainable Business Handbook outlines how to shift Corporate Responsibility from being a bolt-on to business operations to being a source of innovation and new business, as well as societal good.
Emo Sapiens: Harmony of emotions & Reason
This book is a story about emotions. Without them, there would be no faith, progress, love, and guitar solos by David Gilmour from Pink Floyd. Emo Sapiens will encourage you to admire yourself and see how much greatness you hold, and improve the perception of your own life. In a well-tuned mind, reason and feelings are a happy family that celebrates successes together and supports each other in difficult times. Emo Sapiens will give you tips on what to do to combine the wildness of the body with the divinity of the mind. Trust your mind, but allow your gut feelings and intuition to guide you in your interactions with others.
