Creative Director & Co-Founder
After 10 years wrestling with his conscience (and the words of comedian Bill Hicks) as an award-winning creative director, Will now focuses on creating campaigns with purpose.
He co-founded Long Run Works, The Story Innovation Business, to help good ideas get the attention they deserve.
Long Run Works collaborates with people who have the mindset and ambition to challenge business as usual. We know growing ideas that make the world a better place isn’t easy. It requires ‘challenger stories’ that win the hearts and minds of others; their support, commitment and resources.