In an increasingly fast-paced and resource depleted world, innovation is very much driven by sustainability which has become a competitive advantage for any company that wants to be a leader in its industry. At VF Corporation – together with their portfolio of brands – sustainability and innovation have started to go hand in hand to create new and exciting business opportunities. Starting from a vision and embracing product innovation that positively impact the world, Napapijri’s ‘Make it Better’ mindset provides a prime example of how a purpose can shape a brand agenda translating words into actions. ‘Make it Better’ is not just a claim – it embodies a new way of thinking, designing and creating products integrating sustainability and innovation at every step of the way. The result is a set of completely new products, not just animal friendly but so innovative that consumers are experiencing higher levels of product performances. Find out from both Napapijri and parent company VF Corporation how “Make It Better” is proving to be a win-win for both the business and for the planet.