How to Create Stories that Win Support, Commitment and Resources

Business Model Innovation

Deep Dive

There’s an abundance of good ideas in the world. Ideas that challenge business as usual. Ideas that tackle the big problems we face as people, as societies, and as a species. But in a world dominated by negative news and self-filtering social media, how can we ensure these solutions get the attention they deserve? For thousands of years stories have been key to how we share information, make decisions, construct our identities and make sense of the world. Over that time an optimal form of story has emerged, the ‘hero’s journey’. Join Long Run Works – The Story Innovation Business, as they show you how to use the pattern behind the most successful stories of all time to create your own challenger story.  Stories that win the hearts and minds of others; securing their support, commitment and resources.

Location: Stockholm Room Date: October 30, 2017 Time: 10:30 am - 12:30 pm Will Hill Guy Pattison