Chris is Circular Economy Portfolio Director at IDEO, where he leads IDEO’s consultancy business in the circular economy and works with organizations on system change and breakthrough innovation. This talk will explore the relevance and importance of the The Circular Design Guide. Launched at The World Economic Forum in 2017, the guide aims to develop a generation of creatively confident, systems orientated circular designers and more resilient organizations capable of thriving in the circular economy. Chris will share his perspective on the journey we are on from a linear economy and mindset to an economy rich in circular flows of resources and a different way of thinking about growth and prosperity. The talk will explore the challenges and opportunities being presented by circular innovation.