A recent study by Sustainable Brands and Harris Poll shows a dramatic shift in consumer attitudes and reflects a gap between people’s new aspirations and the ways in which brands respond to that shift. Smart brands are asking questions to better understand consumers’ evolving needs, spurring product and service innovation that drives business success.
Select an area below that is critical to your area of expertise and discover trends and opportunities that are waiting for your brand. Better yet, learn how your company can host a discussion and gain critical insight into emerging customer aspirations.
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