Sustainable Brands '17 Copenhagen

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WHEN 30 Oct - 1 Nov

WHERE Copenhagen, DK Radisson Blu Scandinavia Hotel

Looking to drive better business results? Sustainable Brands is home to the premier global community of brand leaders who are tapping environmental and social purpose to drive innovation and deliver new business and brand value.

Redefining the Good Life Discover how shifting consumer demands around the world are changing the 21st century economy. Benefit from NEW, fresh-from-the-field RESEARCH and CASE STUDIES to help you deliver positive social impact while strengthening your brand's performance.

Featured Content:

How Good Chemistry Can Flourish Through Brands and Biomaterials At Sustainability Consult, we believe that responsible development of renewable chemistry and a transition from fossil fuels to bio-based materials can play an important role in decarbonising society. Raising awareness of the materials in supply chains promotes responsible chemicals, so we’re proud to have been one of the first companies to bring the Bio Revolution to Sustainable Brands…

Earning Trust Through Transparency Trust. It can sound a lot like a buzzword or business jargon. A word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Trust Barometer study, only about half of the general population trusts business,…

Seeing Ocean Plastic as Money We all witness numerous ‘campaigns’ that raise awareness for Ocean plastic. We gather thousands of volunteers to perform beach clean-ups. We have endless conversations around the atrocious impact of Ocean plastic on our planet. While such actions are important for the recognition of this global issue, beach clean-ups and ocean trawls do not alleviate the…

Good Energy for Good Business: How Eco-Labelled Renewable Energy Can Power A Sustainable Economy For a growing number of companies, electricity is a prime resource in the value chain. However, several global corporations have come under fire from the general public, shareholders and major NGOs with regards to energy procurement. The failure to adequately manage corporate energy can leave a company vulnerable to risks, such as changing regulations and…

The “Make it Better” Mindset In an increasingly fast-paced and resource depleted world, innovation is very much driven by sustainability which has become a competitive advantage for any company that wants to be a leader in its industry. At VF Corporation — together with our portfolio of brands — sustainability and innovation go hand in hand and create new and…

Collaborating for Sustainable Urban Logistics Solutions Cities today are more congested than ever, and growing more crowded every day. The United Nations reports that more than half of the world’s population currently lives in urban areas, with more than two-thirds expected to call cities home by 2050. Many city centers are already experiencing the challenges of this population shift, including increased…

Net Positive: How a New Frame on Sustainability can Drive the Outcomes We Need The private sector’s role in sustainable development has come a very long way since the Brundtland Commission defined the concept back in the 1980s. Back then just the notion of corporate social responsibility was a novel, and not widely accepted, idea. But today you would be hard pressed to find a large multi-national that doesn’t…

Value for Business in the Circular Economy: Generating ROI by Eliminating the Concept of Waste Quantifying sustainability’s impact on the bottom line can be a challenge. Short-term, bottom-line pressures are top of mind as parties at all levels of consumption strive to contain costs and waste reduction and environmental initiatives take a backseat. This is especially true when their bottom line benefits are not as concrete as the immediate return…

Creating Value for Society and The Environment For many years, people lived by the motto: the bigger the better. Shopping the latest trends equaled with having a good life. More and more today the meaning of the good life is changing, we as consumers want to know the impact of goods we purchase or order on our planet and on us, the…

Redefining the Good Life: Expanding the Conversation at SB’17 Copenhagen In 2017, Sustainable Brands launched a 3-year initiative to explore our global societal aspirations and frame a conversation about how we can rethink what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. We launched this initiative in May in Detroit, Michigan, the iconic center of the American Industrial Age.…

3 Ways to Turn Your Community into Advocates You have a strong brand purpose and you know what your company stands for. You’ve done the legwork of building a sustainability strategy and calculating your impacts — both positive and negative. Now what? Now is the time to personalize your sustainability story to attract and bring in your community as brand advocates and customers.…

Making Good Happen – You Are an Acrobat of the Impossible I am privileged to be able to speak at the Sustainable Brands conference in Copenhagen at the end of October 2017- this will be my third SB conference, and I am delighted that SB started a three year initiative beginning with "Redefining the Good Life," a topic I have put much ink to paper on…

Learn from Today's Change Agents Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Over 100 thought leaders will share practical insights and examples to help you secure your brand's success in a volatile world.

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These are only a few that have already committed to join us this year:

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Radisson Blu Scandinavia Hotel Just minutes from the bustling city center and only 15 minutes from Copenhagen International Airport, the Radisson Blu Scandinavia Hotel is ideally situated.

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