This Workshop is Available by Invitation Only - Request a Seat!

Today's “sustainable” products and offerings still come with too many pain points or too much sacrifice for consumers in their daily living. How can we change the game and truly “Make Sustainable Irresistible” at scale? The first half of this workshop will explore how we can empower ourselves to be true actors and leaders to crack this new paradigm as brand and/or product innovators. Discover how we can upskill and unleash ourselves to aim high and dreaming big, turn around our mindsets from scarcity to new abundance, and rally supporting innovation resources to drive change at scale. And most importantly–stay obsessively focused on the consumers throughout--at all times.

The second half of the workshop will include time to discuss what we've learned, and talk through questions and real-world scenarios for applying workshop principles.

Learning Outcomes:

• An Invitation to think differently & empower ourselves as change-makers to “Make Sustainable Irresistible”® at scale.
• Focus of consumer-centricity and Brand and Product DNA to create business propositions that scale
• Concrete first learning steps and approaches to become practitioners
• Unique learning activities, polls, exercises, and discussions for deeper learning