Christopher McLaren

Chief Marketing Officer — Forest Stewardship Council

Chris leads Forest Stewardship Council US’s marketing and business development teams, having helped corporations overcome sales and marketing challenges for more than 20 years. Prior to joining FSC, Chris led US marketing and sales at Aimia, a leading global loyalty marketing solutions provider; at Wunderman, a WPP agency, providing strategic services to Best Buy, Coca-Cola and other clients; at Gage, serving Fortune 500 clients including Microsoft, Walmart, Dell, and 3M; and at Target, providing marketing strategy and management consulting services. Chris holds bachelor’s degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.