SB Leadership Summit

The Road to Regeneration

Virtual Event | June 1 - 2, 2020

On June 1-2, the Sustainable Brands community ignited a global discussion to reboot businesses through brand leadership. We imagined and created the next economy – an economy built around social equity and regenerative systems – to build a brighter future for our planet. THIS was where the conversation around brand leadership for a better world began.

Sponsored by

Forest Stewardship Council
Procter & Gamble
Cuningham Group Logo
Tetra Pak
Fairtrade America
Keurig Dr Pepper
nuclear energy institute logo 500

A Can't Miss


We unpacked crucial issues and pinpointed solutions with the greatest business leaders of our time.


11:00 am ET

Opening: Welcome Remarks

KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands

11:15 am ET

All of a sudden, the world seems to have erupted into chaos. Coronavirus captured the attention of the world, and all of us, including the companies we represent and support, are scrambling to understand how to respond. There is no more perfect time for the Sustainable Brands community to begin a global exploration of what’s happening to our world and how we can fix it as together we seek to explore and act to construct the next, more regenerative economy of the future. To start with, we want to understand how we got here, and how our current economic norms and behaviors have led to global disruptions like coronavirus. The answers are complex, and need to be understood from a systems perspective — looking to biology, psychology, cultural norms and behaviors and fundamentally, the role we’ve given to money in our society. This hour we will hear from some of the world’s deepest thinkers on what’s wrong with the rules of the game as we know them, and what nature tells us about how to build a global economy that better, and more sustainably serves the needs of humanity for today, and for the future.

Andrew Winston, Author, The Big Pivot
Janine Benyus, Co-Founder, Biomimicry 3.8
Lynne Twist, Founder & President, The Soul of Money Institute

12:30 pm ET

Excellence in Execution: Video Break

12:45 pm ET

Leadership in this new world will require courage and vision — and a commitment to staying focused on the needs of the future rather than those of the past. We are delighted to bring you the voices of some of those leaders who are committed to thinking differently about the role their organizations can play in redesigning for a regenerative future — one focused on the value in real beauty, diversity, circularity, and more.

Evelyn Webster, CEO, The Guardian US & Australia
Nathalie Green, CEO, Doconomy
Richard Shadyac, President & CEO, ALSAC of St. Jude Children’s Research Hospital 
Richard Bergfors, CEO, Max Burgers

02:00 pm ET

Birds of a Feather Networking Break

Economic and Business Models That Do Not Rely on Unlimited Growth

Gil Friend, Founder & Chair, Natural Logic

Building Effective Cross-Functional Partnerships and Initiative

Phillip Clawson, Managing Director, CSR Lab

Supporting Internal and External Behavior and Culture Change in a Post-COVID World

Annie Longsworth, Executive Managing Director at RF|Binder

Setting Appropriate Sustainability Goals and Targets in a Rapidly Changing Context

Daniel Aronson, Founder, Valutus

02:25 pm ET

Breakout Rooms

In this breakout session, join B38’s Managing Director, Nicole Miller, and Co-founder, Janine Benyus, as they share the Positive Performance framework and outcomes from initial pilot projects with Interface, Ford Motor Co., and the City of Amsterdam. Learn how B38’s Positive Performance Methodology is helping companies move toward regenerative practices, using science-based targets and nature-inspired solutions and generating benefits to support health and wellbeing, employee retention, community impact, and financial resiliency. This breakout session will begin with a brief 20-25min presentation and follow with an interactive discussion for questions and comments.

Nicole Miller, Managing Director, Biomimicry 3.8
Janine Benyus, Co-Founder, Biomimicry 3.8

Modern life is full of chance encounters, changing plans, delayed journeys, human errors, and—yes—even pandemics. But what if we could turn such unpredictability into positive outcomes?

Dr. Christian Busch has spent a decade exploring how, if acted upon, unexpected moments can enhance our worldview, expand our social circles, and create new opportunities for innovation and impact. In this talk, Christian will share how we can use uncertainty as a pathway to more purpose and success, for companies and individuals alike. This talk will enable you to:

· Understand the science of serendipity — what it is and how it can be harnessed
· Explore serendipity in the context of COVID-19 and other times of uncertainty
· Learn how serendipity can be used as a tool for innovation and impact
· Harness concrete practices on how to cultivate serendipity for enhanced meaning and success

Christian Busch, Director and Professor, NYU Global Economy Program

Simon Mainwaring of We First will share how brands manage and message to build reputation, strengthen culture, and scale impact after COVID-19.

Simon Mainwaring, Founder & CEO, We First, Inc.

Climate neutral is not enough anymore to reach the 1.5 degree target. What would a global standard for climate positive products and companies look like?

Kaj Török, CRO & CSO, Max Burgers

Let’s map the whole sustainability journey and assess progress around Purpose, Brand Influence, Operations & Supply Chain, Products & Services, Governance.

Dimitar Vlahov, Director of Knowledge & Insights, Sustainable Brands

Learn how we’re collaborating with brands to transform marketing, by unleashing brand influence, to accelerate the adoption of sustainable lifestyles, at scale.

Etienne White, VP of Brands for Good, Sustainable Brands
Leah Hochberg, Manager of Brands for Good, Sustainable Brands

03:30 pm ET

SB Gather


11:00 am ET

Opening: Welcome Back

KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands

11:10 am ET

One of the most powerful connections we see in business today is the emerging connection between the CSO and CMO. The way this connection has, and is taking shape is different from company to company. We’ll hear from community leaders about the catalysts and choices they’ve made as they have brought these two key stakeholders into closer collaboration, learn the rationale for their decisions, obstacles they’ve encountered and how they’ve overcome them, and tips for making the most out of the relationship.

Marc Pritchard, Chief Marketing Officer, Procter & Gamble
Virginie Helias, Chief Sustainability Officer, Procter & Gamble
Rick Gomez, Chief Marketing, Digital & Strategy Officer, Target
Amanda Nusz, VP of Corporate Responsibility & President of the Target Foundation
Simon Lowden, Chief Sustainability Officer, PepsiCo

12:25 pm ET

Excellence in Execution: Video Break

12:40 pm ET

Learn how major brands including CVS, Pepsi, P&G, Target, Nestle, SAP, Visa, and others are coming together to collaborate on using brand influence to support behavior change for a better world

Etienne White, VP of Brands for Good, Sustainable Brands
KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands

Cultivating Breakthrough Creativity in a World of Purpose

Phil White, Co-Founder & Chief Strategy Officer, Grounded World
Anna Lungley, Global Head of Social Impact, Dentsu Aegis
Yumi Clevenger-Lee, EVP & Chief Marketing Officer, Nestlé Waters

Lifestyle Innovation: Harnessing the Power of Employee Engagement as a Driver of Behaviour Change

Kirsten Allegri Williams, Chief Marketing Officer, SAP SuccessFactors
Douglas Sabo, VP, Global Head of Corporate Responsibility & Sustainability, VISA
Ed Huber, VP & General Manager, Kingsford & Chief Sustainability Officer, Clorox

Impact Metrics: Marketing Needs Robust, Shared Tools to Measure Change

Jennifer Betka, Chief Marketing Officer, Indigo
Emanuele Madeddu, Former EVP of Global Brand Strategy, National Geographic

CMO Perspective: ‘Embedding Sustainability for the Long Term’

Lynne Biggar, Chief Marketing and Communications Officer, VISA

02:45 pm ET

Closing: Call to Action

KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands




Join the SB Professional Member Network and view replays from the SB Leadership Summit.
$ 895
  • One Year SB Pro Membership. Includes:
  • SB Leadership Summit (6/1 - 6/2)
  • SB'20 Just Brands (8/18 - 8/19)
  • BFG: Accelerating Culture Change (9/15)
  • One Year Select Premium Content
  • Digital Networking Opportunities


Find out how to create the next economy.

  • Learn from experts in biology, human psychology and economics what is wrong with our current economic systems that has led to the kinds of disruptions we face.

  • Hear what leading CEOs are thinking about what leadership will look like on the road ahead.

  • Hear how leading brands are bringing CSR and Sustainability leadership. together with Brand Marketing Leadership to rethink and redesign brand strategy to enable good growth for a better future.

  • Discover how brands can collaborate with media and entertainment influencers to help accelerate culture change in support of a regenerative future.

These brands attended the SB Leadership Summit.

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