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Filtering by track: Influencing Behavior Change At Scale

Tuesday 19th October

2:00 PM to 3:00 PM
BREAKOUT SESSION INFLUENCING BEHAVIOR CHANGE AT SCALE
Consumers as Suppliers

This panel will examine ways and means of activating consumers as the critical ‘missing link’ in emerging circular models around clothes, footwear and other CPGs. Panelists will combine their experiences with ‘consumers... see more

APCO Worldwide Track Sponsor
APCO Worldwide
Speakers
Raphael Bemporad
Founding Partner
BBMG
Wilson Griffin
COO and Co-Founder
Shannon Bouton
President & CEO
3:30 PM to 4:30 PM
BREAKOUT SESSION INFLUENCING BEHAVIOR CHANGE AT SCALE
Brands for Good: Brand Collaboration for Behavior Change at Scale

This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate... see more

APCO Worldwide Track Sponsor
APCO Worldwide
Speakers
Darren Beck
Circular Economy Studio
Angelica Beard
Senior Director, Global Insights & Analytics
Karen Marchetti
Director, Global Baby Care
Maddy Kulkarni
Global Marketing Director, Sustainability & Purpose
PepsiCo

Wednesday 20th October

2:00 PM to 3:00 PM
BREAKOUT SESSION INFLUENCING BEHAVIOR CHANGE AT SCALE
A New Framework for Socially Responsible Ocean-Bound Plastic Supply Chains

Ocean-bound plastic supply chains often rely on a workforce that is at risk for social and economic exploitation and exposed to degraded environmental conditions. Additional care is needed to ensure social responsibility... see more

APCO Worldwide Track Sponsor
APCO Worldwide
Speakers
Terra Grantham
Vice President, Sustainability Strategy and Partnerships
CPI Card Group
Mikhail Davis
Director of Technical Sustainability
Interface
Dune Ives
CEO
Lonely Whale
Page Motes
Head of Global Sustainability
3:30 PM to 4:30 PM
DIGITAL CONTENT INFLUENCING BEHAVIOR CHANGE AT SCALE
Purpose as Critical Connective Tissue for Organizations in an Uncertain and Volatile World

This session will analyze how purpose could increasingly serve as critical connective tissue for companies in a COVID next world. This session will showcase leading company examples how purpose is embedded into... see more

APCO Worldwide Track Sponsor
APCO Worldwide
Speakers
Carol Cone
CEO
Renee Junge
Vice President, Corporate Brand Strategy and Communication
Deborah O’Connor
Director of Global Corporate Reputation and Community Relations
Whirlpool