Maddy Kulkarni
Maddy Kulkarni serves as the Global Marketing Director of Sustainability & Social Impact at PepsiCo. She has also recently authored a textbook, Social Impact Marketing: The Essential Guide for Changemakers, on how marketing can be used to drive both business and social impact. Maddy serves as PepsiCo’s liaison to the World Federation of Advertisers’ Planet Pledge, and has spoken on behalf of the organization at the United Nations Global Compact’s Leaders Summit. Maddy has served on numerous non-profits boards and has been awarded a 40 Under 40 designation by Dallas Business Journal.
Maddy's work at PepsiCo includes: • Setting a Vision: Responsible for creating a vision for PepsiCo’s sustainability efforts with flagship global brands • Developing Talent: Developing global marketing talent with skillsets that create campaigns that drive social impact. Train brand marketers on environmental and social efforts like regenerative agriculture, circular economy, recycling programs, responsible labeling, rPET, carbon footprints, racial equity, U.N. SDGs, etc. • Leading External Partnerships: Creating and developing partnerships with technology firms, industry partners, and competitors to drive sustainable consumer behavior at scale • Community Impact: Serving on the PepsiCo Food for Good steering committee which has enabled 100+ mil meals to underserved communities
Sessions
Storytelling that Empowers
This session will teach attendees several essential approaches to storytelling that empowers consumers and other key stakeholders to become sustainability- and regeneration-driven change agents in their own spheres of influence. Speakers will... see more
Brands for Good: Brand Collaboration for Behavior Change at Scale
This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate... see more
