Track
- Activating Brand Purpose (4)
- Transformative Governance and Metrics (4)
- Regenerative Operations & Supply Chain (4)
- Next Generation Design and Business Model Innovation (4)
- Influencing Behavior Change at Scale (4)
Session Type
- Workshop (10)
- Breakout Session (23)
- Plenary (7)
- Activity (14)
- Special Event (7)
- Private Event (3)
- Digital Content (9)
- Meal (2)
- Breakfast Session (6)
- Lunch Session (3)
Location
- Paradise - Ballroom (7)
- Sunset Ballroom - Terrace (13)
- Paradise - Terrace (6)
- Paradise Cove (Beach) (2)
- Sunset Ballroom - Room 3 (6)
- Sunset Ballroom - Room 4 (5)
- Sunset Ballroom - Room 5 (6)
- Dockside - Room (6)
- Garden Room - Room (4)
- Bay View - Room (10)
- Sunset Ballroom - Room 2 (1)
- Tidal (2)
- Executive Suite - 701/703 (1)
- Executive Suite - 705/707 (3)
- Executive Suite - 709/711 (1)
- Executive Suite - 713/715 (1)
- Sunset Pavilion - South & North (9)
- Paradise - Foyer (7)
- Executive Suite Lawn (1)
- Mission Bay - Patio (1)
Monday 18th October
The Purpose Advantage: How to Activate Purpose to Build New Brand Value
In today's noisy world where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a... see more
Speakers
Philippa Cross
Tim Galles
Storytelling that Empowers
This session will teach attendees several essential approaches to storytelling that empowers consumers and other key stakeholders to become sustainability- and regeneration-driven change agents in their own spheres of influence. Speakers will... see more
Speakers
Maddy Kulkarni
Simon Mainwaring
Virginie Helias
Tuesday 19th October
Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale
This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical... see more
Track Sponsor
Tides
Speakers
Annie Longsworth
Larine Urbina
Alexa Rudin
Communicating Scientific Claims to Protect Credibility and Manage Risk
This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities.... see more
Track Sponsor
Tides
Speakers
Julia Lyon
Kathryn Farrara
David Mallen
Tina French
Wednesday 20th October
Build Brands That Champion Equity & Justice and Addressing the Missing Role of Mental Health
Equity and justice came to sharp focus after the racial reckoning of 2020, as every company begins/continues their journey leaning into equity and grapples with what that means for their brand(s). Companies... see more
Track Sponsor
Tides
Speakers
Edward Wang
James Thomas
Taryn Bird
Nick Street
Supporting Communities Disproportionately Affected by Social and Environmental Crises
Just as the levels of uncertainty, complexity and ambiguity are intensifying all around us, so too are the levels of creativity smart brands are harnessing to do right by their stakeholders. This... see more
Track Sponsor
Tides
