The Rise of City-Brand Collaboration in Enabling the Good Life

Breakout

Consumer Engagement

The intersection of corporate sustainability and city sustainability is both exciting and relatively unexplored so far. It carries a lot of potential for mutually-beneficial public-private partnerships, though it also requires deep knowledge and careful planning in a number of technical, social and cultural domains. This session will identify avenues brands can pursue to partner with cities in support of corporate sustainability agendas, while also providing a summary of the current landscape of city-brand interactions from leading experts in the space.