Value in Marketing & Communications
10:30 AM — 12:00 PM
29 October
Understanding and Communicating the Emerging Science and Benefits of Well-being
Shawn Hesse
Community Engagement Manager
International Living Future Institute
Mark McElroy
Co-Author
The MultiCapital Scorecard: Rethinking Organizational Performance
Eileen McNeely
Director, Sustainability and Health Initiative for Netpositive Enterprise (SHINE)
Harvard T.H. Chan School of Public Health
Pamela Wilhelms
Owner
Wilhelms Consulting Group
Victoria Brown
Senior Program Officer
The Robert Wood Johnson Foundation
3:30 PM — 4:45 PM
29 October
Navigating Risk and Taking Stands in the Era of the Purpose-Driven Corporation
Alison DaSilva
Executive Vice President
Cone Communications
Annie Longsworth
Executive Managing Director
RFB|Siren, a division of RF|Binder
Gwen Migita
Social Impact & Inclusion VP
Caesars Entertainment Corp.
Chris Guenther
Sustainability Strategy Consultant
Freelance
10:30 AM — 12:00 PM
30 October
The Value of Creating Sustainable Lifestyles Goals by Translating SDGs into Consumer-Level Guidance
Devon Douglas Leahy
VP of Strategy, North America
Futerra North America
1:30 PM — 3:00 PM
30 October
The ROI of Embedding Social Purpose in Brand Strategy
Stephen Hahn-Griffiths
Chief Reputation Officer
Reputation Institute
Cynthia Figge
CEO and Co-founder
CSRHub