Navigating Risk and Taking Stands in the Era of the Purpose-Driven Corporation
Amidst growing political upheaval and more and more fractious public discourse, companies are increasingly compelled to wade into debates over hot-button issues. The risks – sometimes of speaking out, other times of staying silent – are perilous. However, done well, taking a stand can be enormously beneficial for a brand and its relationships with key stakeholders. This session features data and perspectives from experts, as well as candid discussion by companies on how they’ve navigated these treacherous waters.