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SB Brand-Led Culture Change

Build the brand of tomorrow - today

MAY 8-10, 2024 | MINNEAPOLIS, MN

What to Expect

Experience a variety of session formats presented by leading brands sharing how to create authentic positive change, while cementing brand success and boosting good growth.

Event Tracks

2024 Speakers

Dr. Marcus Collins Professor University of Michigan Best-Selling Author of FOR THE CULTURE

Dr. Marcus Collins


Best-Selling Author of FOR THE CULTURE

University of Michigan


Dale Green

Global Brand Director

Nadia James

Sustainability Marketing Program Manager



Assile Beydoun

Global Sustainability Comms Director

Procter & Gamble Company


Kheri Tillman

Chief Marketing Officer

BlueTriton Brands


Kristin Edie

VP Enterprise Sustainability

Hallmark Cards


Julie Davitz

Founder and CEO

Plus Media Solutions


Tara Helms

Tara Helms

Director of Sustainability North America



Daniel Aronson


Simon Mainwaring

Founder & CEO

We First, Inc.


Why Attend

Join us as hundreds of brand leaders convene to unpack critical social, environmental, and business trends shaping the cultural landscape.

This Year’s topics include

Consumer Insights and Trends

Corporate Communication Strategies

Innovative Business Strategies

SB Brand-Led Culture Change brings together global brand leaders who are reshaping the future of commerce.

Aveda Corporation – Director Mission Partnerships and Engagement

CHEP – Head of Sustainability – North America

Estee Lauder Companies – Aveda – Executive Director Brand Procurement

General Mills – Global Impact Business Partner Learning

Google – Sustainability Marketing Program Manager

Hallmark – VP Enterprise Sustainability

HelloFresh – Senior Manager, Sustainability

IEEE – Global Regenerative Sustainability Practice Lead

IFF – VP, Sustainability

Krause Group – Director of CSR & Sustainability

Petco – Vice President, Sustainability

SYLVAIN – Chief Strategy Officer

The Guardian – Executive Director, Head of Purpose Partnerships

The Henry Ford – Senior Director of Institutional Advancement

And more!


Here's why attendees come back year after year.

Thank You to Our 2024 Sponsors & Partners

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Unpacking Consumer Trends

The latest research, trends, and insights to help you understand the landscape of consumer behaviors and sustainable lifestyles.


  • Ground-breaking research to understand the landscape of consumer behaviors signal the intent for more sustainable lifestyles.

  • Consumer studies focused on futurecasting and trend watching through the lens of sustainability.

  • The latest reports on social movements that display behavior change in action.

Culture Changing Communications

Communication and storytelling that inspire and enable practical progress towards a better future.


  • Unique storytelling approaches that inspire and enable progress toward a better and more sustainable future.

  • Effective education and inspiration examples that shift aspirations and behaviors among consumers.

  • Internal activations for corporate culture change that become an extension of brand storytelling in an authentic way.

Strategies and Tactics Driving Behavior Change at Scale

Strategies and tactics for influencing consumers toward more sustainable choices, closing the intention-action gap.


  • Brand examples of aligned offerings that achieve measurable results and the metrics they rely on.

  • Innovative products, services, and business models that educate consumers and provide effective transparency.

  • Case studies that highlight successes and challenges in aligning evolving consumer expectations with ongoing product development and brand sustainability efforts.
At SB Brand-Led Culture Change, you’ll explore the latest research on trends in sustainable consumer behavior change, gain inspiration from brands that are moving the needle, and make the critical connections you need to help you craft your own playbook. 

Join the Sustainable Brands community of thought leaders and brand innovators at SB Brand-Led Culture Change to explore the forefront of driving positive behavior and culture change through the power of brand influence.

Discover how the world’s leading brands are influencing behavior at scale, empowering people to become champions for driving a regenerative economy of the future, by changing the ‘why’ the ‘what’, and the ‘how’ throughout their journey of research, purchase, use, disposal/re-use.

At the SB Brand Led Culture Change conference, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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