How to Define and Activate a Social Purpose: A Practitioners’ Perspective
This dynamic session will unpack the Social Purpose Journey, from the perspective of three practitioners who are defining, launching and activating a social purpose for their company. Whether you are just starting out or well along your journey, there is something in this session for everyone. When and how to engage company leaders, the value proposition for a brand pivot and strategies for engaging employees and customers will be the focus of this panel. You’ll also hear about United Way’s approach to create a social purpose ethic in business with their corporate donors and other business partners. Come away inspired, with practical insights and tips you can implement right away in your business.