Redesigning Marketing & Communications
11:00 AM — 12:00 PM
Tuesday 5 June
Campaigns that Enable Good Life Principles: Balanced Simplicity, Meaningful Connections
Mike Pepperman
Manager, Corporate Social Responsibility and Community Relations
LG Electronics
Daniella Foster
Senior Director, Global Corporate Responsibility
Hilton
Aaron Pickering
Senior Vice President
Cone Communications
1:30 PM — 3:00 PM
Tuesday 5 June
The Proof Is in the Pudding: How to Get People to Choose Sustainable Over Conventional
Ben Meaker
Co-Founder
Nice and Serious
11:00 AM — 12:00 PM
Wednesday 6 June
Making Sense of Sustainability in Culture: Movies, Marketing and Metaphor
John Rooks
President
The SOAP Group
Carrie Snyder
Consultant
CSS Consulting & Harvard Extension School
3:30 PM — 4:45 PM
Wednesday 6 June
When Staying Silent is No Longer an Option: When and How to Stand Up for Social Injustices
Alison DaSilva
Executive Vice President
Cone Communications
1:30 PM — 2:45 PM
Thursday 7 June
What Does it Take to Future-proof a Brand in this Age of Activism?
Melissa Anderson
President and Co-founder
Public Good
Jim Moriarty
Director of Brand Citizenship
72andSunny
Vikrum Aiyer
Head of Global Public Policy
Postmates
Tim Burr
Director of Public Policy
Lyft
Sam Murch
Activism Marketing Coordinator
Patagonia