Rooks has a 20-something-year career in sustainability, working internationally with progressive companies looking to engage employees, supply chains and other stakeholders in sustainability.  Best known for his culture-first approach, John is an expert in building cultures of sustainability.  He is the founder of The SOAP Group, a 15-year-old sustainability consulting firm, and Rapport a technology firm democratizing sustainability for small and mid-sized businesses.  Rooks is the author of More Than Promote – A Monkeywrencher’s Guide to Authentic Marketing, and EcoHegemony – a collection of essays on pop culture and sustainability.