Collaborating for Collective Impact: How Brands Are Working Together for the Good Life
Brands that compete in the marketplace are increasingly collaborating in the social impact space, unified by a shared sense of purpose and guided by the Collective Impact framework, a method for bringing people together to achieve change. Collective Impact is the foundation of Live Well San Diego, a vision that aligns government, community, and business partners—including CVS Health, Target and WD-40 Company—to improve the health, safety, and wellbeing of the region’s residents. Best Buy is using the principles to lead a coalition of companies, including Sony, Canon and Bose, to prepare 1 million youth from underserved communities annually for the tech-reliant jobs of the future. Learn why and how brands are engaging with each other in these initiatives to advance the good life at scale and create a model for others to follow.
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